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Bold Ideas For Your Business

If you’re looking for fresh innovative ways to break into new markets, command more attention from existing audiences, and to help profits soar, you’ve come to the right place.

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No matter how successful a business is, there is always a next level if one is creative enough to reach for it.

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Whether a role calls for high-level strategic planning or hands-on execution, I adapt to meet the moment. I believe that being a strong team player not only delivers results, but also builds lasting, productive relationships.

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Creativity is my greatest strength. From developing fresh approaches on how to expand into new markets and elevate your brand’s visibility, to generating engaging content for articles, show segments, or social media sites—I can bring new perspectives that help ideas stand out and perform.

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I offer flexible engagement options, including hourly, project-based, part-time, or full-time.

I have bold, strategic ideas for the companies/people listed below:

 

* Dolly Parton and Dollywood

* Walt Disney World (Yes, there is a next level for Disney, too, and once they hear it, they will agree!)

* Dunkin Donuts or other national donut brand

*Daymond John

*National Geographic

*The City of Camden, NJ

* Everbilt

* American Girl Doll

* Delta or Anderson Shower Doors 

* Kohler 

* Ferguson

* Ford or other American Automobile Manufacturer

*One of the top US Symphony Orchestras

*Buc-ee's or Love's Travel Stop (Or WaWa)

*Calico Corners

*Pavestone

*Kathie Lee Gifford

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Marketing and Communications

  • Generated ideas and designed marketing plans to maximize lead-generation and customer acquisition efforts and to increase the profit generated from conferences, seminars, memberships and the sale of products and services. 

  • Successfully launched the ad sales initiative for two trade publications, which included developing the pricing strategy, researching reader demographics, writing content for the media planner and selling space.

  • Developed strategies for selling exhibit space and for driving traffic into the hall.  

Customer Service/Managing Relationships

  • Managed relationships both within a business and with external agencies and designers. 

  • Handled customer complaints and requests. 

Event Planning

  • Hired to assist with planning, advertising, and executing a prominent city event—The Welcome Home Celebration honoring Steven Lopez, the 2000 Olympic Gold Medalist in Taekwondo. 

  • As night manager of a student center, was responsible for ensuring that all events in the building had proper set-up and equipment and addressed any issues that arose.

Content Writing/Public Relations

  • Wrote content for a broad spectrum of projects, ranging from websites and marketing pieces to media planners and sales presentations. 

  • Drafted press releases on corporate alliances, product acquisitions, company events and executive personnel appointments. Also managed media placement and relations.

  • Authored articles for publication in trade journals under the byline of an association president and organized a press conference to build his name recognition with the press. 

Work History

  • Consulting Positions and Personal Businesses, 2011-2024

  • Rocketseed Ltd, Pennington, NJ, a global provider of email marketing and branding solutions, Consultant, 2011

  • Welcome Home Celebration for Olympic Gold Medalist Steven Lopez, City of Sugarland, TX, Consultant/Planner, 2000

  • Compaq Computer Corp (Now HP), Houston, TX, Contract Writer, 1996

  • International Facility Management Association, A professional association for facility managers, Houston, Texas, Marketing Manager, 1993-1996

  • US Videotel, Inc, A provider of online services, Houston, TX, Marketing Specialist, 1992-1993

  • The Society of Naval Architects and Marine Engineers, Jersey City, NJ, 1990 - 1992

  • Porter Novelli, a renowned public relations and social media agency, New York, NY. Intern, 1989

  • The Lempert Agency, an award-winning advertising agency specializing in food and retail, Belleville, NJ, Intern, 1989 

  • Douglass College/Rutgers University Student Center and Cafe, Night Manager, 1989 

  • Lerner Clothing Store (New York & Co) 1985 

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