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Marketing Your Business

Whether you’re looking for one single break-through idea, a page of suggestions, or a complex plan and help with implementation, I can help you. 

From launching a new business initiative with pop-up markets to spearheading the advertising sales initiative for two trade publications that previously did not accept advertising, I have a proven track record in seizing new opportunities for growth and seeing them through to fruition. Whether a position requires high-level strategic planning or hands-on grit to handle the details, I step into the demands of any role because I believe that being a strong team player not only drives positive results, but also fosters great relationships with colleagues. My greatest strength is creativity, so whether you want to break into new markets, seize more attention from existing ones, or generate fresh content for articles, a show segment or a social media site, I can offer new perspectives and ideas that will make an impact. 

I am flexible to work on an hourly, project, part-time or full-time basis and can help with a variety of areas.

Marketing and Communications

  • Generated ideas and designed marketing plans to maximize lead-generation and customer acquisition efforts and to increase the profit generated from conferences, seminars, memberships and the sale of products and services. 

  • Successfully launched the ad sales initiative for two trade publications, which included developing the pricing strategy, researching reader demographics, writing content for the media planner and selling space.

  • Developed strategies for selling exhibit space and for driving traffic into the hall.  

Content Writing/Public Relations

  • Wrote content for a broad spectrum of projects, ranging from websites and marketing pieces to media planners and sales presentations. 

  • Drafted press releases on corporate alliances, product acquisitions, company events and executive personnel appointments. Also managed media placement and relations.

  • Authored articles for publication in trade journals under the byline of an association president and organized a press conference to build his name recognition with the press. 

Customer Service/Managing Relationships

  • Managed relationships both within a business and with external agencies and designers. 

  • Handled customer complaints and requests. 

Event Planning

  • Hired to assist with planning, advertising, and executing a prominent city event—The Welcome Home Celebration honoring Steven Lopez, the 2000 Olympic Gold Medalist in Taekwondo. 

  • As night manager of a student center, was responsible for ensuring that all events in the building had proper set-up and equipment and addressed any issues that arose.

Personal Businesses

  • Pop-up Markets —Started a part-time business to sell unique products and original paintings while helping retail establishments to increase traffic in their stores. 

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  • Book Author—Currently writing my second book which is titled “Blue Eyes and Freckles.” This true story about my life is designed to help people with numerous areas of their lives. Working on final edits. My first book focused on the topic of religion (in general) because faith and God are important to me. I am also writing the first children's book for all ages! (Seeking a publisher)

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  • Educational Series for Parents and Teachers—Offer creative tips that will do everything from help children to read earlier to turn picky eaters into “foodies"--naturally (The easy and stress-free way). 

Work History

  • Consulting Positions and Personal Businesses, 2011-2024

  • Rocketseed Ltd, Pennington, NJ, a global provider of email marketing and branding solutions, Consultant, 2011

  • Welcome Home Celebration for Olympic Gold Medalist Steven Lopez, City of Sugarland, TX, Consultant/Planner, 2000

  • Compaq Computer Corp (Now HP), Houston, TX, Contract Writer, 1996

  • International Facility Management Association, A professional association for facility managers, Houston, Texas, Marketing Manager, 1993-1996

  • US Videotel, Inc, A provider of online services, Houston, TX, Marketing Specialist, 1992-1993

  • The Society of Naval Architects and Marine Engineers, Jersey City, NJ, 1990 - 1992

  • Porter Novelli, a renowned public relations and social media agency, New York, NY. Intern, 1989

  • The Lempert Agency, an award-winning advertising agency specializing in food and retail, Belleville, NJ, Intern, 1989 

  • Douglass College/Rutgers University Student Center and Cafe, Night Manager, 1989 

  • Lerner Clothing Store (New York & Co) 1985 

Whether you’re looking for a single break-through idea, a page of suggestions, or a complex plan and help with implementation, I can help you. 

From launching a new business initiative with pop-up markets to spearheading the advertising sales initiative for two trade publications that previously did not accept advertising, I have a proven track record in seizing new opportunities for growth and seeing them through to fruition. Whether a position requires high-level strategic planning or hands-on grit to handle details, I step into the demands of any role because I believe that being a strong team player not only drives positive results, but also fosters great relationships with colleagues. My greatest strength is creativity, so whether you want to break into new markets, seize more attention from existing ones, or generate fresh content for articles, a show segment or a social media site, I offer new perspectives and ideas. 

I am flexible to work on an hourly, project or part-time basis and can help with a variety of areas.

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